556 Shades. Endless Possibilities.

The innovative SIMPLY color palette was developed through in-depth research into the local market, blending the unique taste of the Israeli consumer with the latest global design trends. Featuring 556 precise, up-to-date, and inspiring shades, our palette transforms any space into something truly personal, and every color choice into a statement. And yes, even black gets the spotlight, with no fewer than four distinctive tones.